Bramble Park Zoo Master Plan

WATERTOWN, SOUTH DAKOTA

This master plan involved reviewing the integration of the zoo with other local and regional educational institutions in a coordinated effort to combine the zoo outreach and expand its influence among these important assets.

The new master plan represents a thorough ‘forward thinking’ analysis for the future 20-year development of the zoo, with the core focus to integrate an adjacent 4-acre tract of land seamlessly within the current 16-acre layout. Primary issues addressed were the state of current infrastructure, future infrastructure needs, animal collection, business and revenue generation needs, visitor amenities, and internal circulation.

This project also made a comprehensive study of zoo operations and staffing in an effort to increase internal efficiencies and reduce operational costs even while adding more land and exhibits to the zoo.

In addition, this Master Plan involved reviewing the integration of the Zoo with other local and regional educational institutions in a coordinated effort to combine the Zoo outreach and expand its influence among these important assets. This ultimate goal of this outreach is to increase the Bramble Park Zoo’s educational purpose and visibility, as well as increase its importance as the primary conservation education hub for the region.