ELM Principal Russ Ervin Presents at ULI Florida Summit

Russell Ervin, LEED AP

Russell Ervin, LEED AP

Russ Ervin, one of ELM’s founding principals, was asked to speak on a panel at the 2017 Urban Land Institute (ULI) Florida Summit in Tampa, Florida. The session focused on evolving generational preferences and attitudes toward work, lifestyle and housing. The topic explored innovative design solutions that use the built environment to successfully integrate the changing needs and desires of multiple generations living within the same community.

Drawing on years of experience with retail/commercial redevelopment projects such as Sawgrass Village and new construction like Durbin Park, Russ was asked to provide a unique design perspective on how developers are rethinking the traditional shopping center. He highlighted the industry trends that are now moving more toward an entertainment-based model that prioritizes the visitor experience above all else, incorporating an active walkable lifestyle with easy access to shopping, services, healthcare, and entertainment.

The discussion also focused on multi-generational design within master planned communities and the amenities that serve as their social and recreational hub, a niche that ELM has been active in throughout the firm’s 16-year history. According to Russ, a well-designed amenity lays the foundation for inspiring social engagement and creating a sense of community for residents of all ages.

Other panelists included Diane Trees, Director, Metropolitan Center for Regional Studies, University of Central Florida, and Debra Wyatte, Vice President Lifestyle Services, CCMC

ULI Florida Summit

The annual ULI Florida Summit connects the top real estate professionals from throughout the state including developers, attorneys, engineers, architects, and land use planners, from both the private and public sector. From keynote addresses to conference sessions, the Summit focuses on today’s changing markets, trends, and opportunities, and features leading industry professionals. More than 700 ULI members and non-members who are interested in the progress and prosperity of Florida convene at the annual statewide Summit. It is hosted and produced jointly by the five ULI District Councils of Florida.


Presentation Excerpts

Sawgrass Village Case Study